The SIGNAL Method™
Your Blueprint for Scalable, Measurable Media Growth

A modern framework that turns TV, CTV, radio, podcasts, OOH, and Digital into performance engines — powered by data, attribution, and cross-channel strategy.

 

Why most brands plateau on digital alone

Paid social and search are powerful — until they’re not. CAC rises. Algorithms change. Performance flattens.

Most marketers try to add more channels. But channels don’t scale growth. Systems do.

The SIGNAL Method™ was built to solve this problem.

The 6 Components of SIGNAL:

S — System-Based Strategy

🔗 Build a connected cross-channel blueprint shaped by audience behavior, funnel stage, business goals, and measurable outcomes.
Why it matters: Strategy becomes cohesive, not scattered.

I — Integrated Mix Modeling

🔄 Measure how channels work together — not in silos.
TV → boosts search
Radio → lifts paid social
OOH → drives conversion
Why it matters: You finally see what wouldn’t have happened without offline.

G — Granular Media Intelligence

🎯 Move beyond basic placements.
Pod positions. Break structures. Creative sequencing. Identity graphs.
Why it matters: Offline becomes precise — like digital, but with real reach.

N — No-Waste Buying

♻️ Every dollar is negotiated, targeted, flighted, and sequenced with intention.
No fluff. No filler. No “spray and pray.”
Why it matters: Spend less, perform more.

A — Attribution & Lift Tracking

📊 Cross-screen attribution, post-exposure lift, MMM, CRM sync, store-level data.
Why it matters: Offline becomes fully measurable.

L — Learn, Optimize, Scale

🚀 response curves, market performance, creative impact — then scale only what works.
Why it matters: Growth without CAC inflation.

Why it works

Performance Thinking Meets Offline Expertise

  • 22+ years of real offline buying experience

  • Grounded in identity-driven measurement

  • Designed for brands hitting the ceiling on Meta & Google

  • Aligns every channel toward one system

  • Turns offline into predictable, trackable profit

  • Works for brand AND performance goals

Who It’s For

Built for Modern Growth Teams

  • Growth-stage brands feeling stuck

  • DTC companies ready for real scale

  • Marketing teams frustrated with rising CAC

  • CMOs who need attribution they can trust

  • Agencies trying to modernize their offline approach

What you can expect

What Happens When You Apply The SIGNAL Method™

✔ Lower blended CAC
✔ Stronger digital conversion rates
✔ Predictable, measurable offline impact
✔ More efficient media spend
✔ Confidence in attribution
✔ A system that scales